Corporate information

Strategic Lines and Goals

Update of the 2011-2014 Strategic Plan in order to continue making a difference

The financial system has undergone profound change in the two years that have passed since the approval of the 2011-2014 Strategic Plan. Although the economic and financial environment has resulted more complicated than envisaged, the management and work of the organisation, plus the integration of other institutions, have allowed many of the strategic challenges initially planned to be met.

”la Caixa” has therefore established itself as a leader of the Spanish financial system and also meanwhile striven to maintain a financial and commercial position in line with targets.

Looking ahead to 2013-2014, the group has updated its Strategic Plan to suit the new environment, whilst maintaining the same principles and values that define the Group:

  • Social commitment
  • Caution and long-term vision
  • Proximity to clients
  • Excellence in service
  • Well-trained and motivated workforce
  • Technological innovation
  • Corporate governance model

On the basis of thereof, ”la Caixa” is striving to consolidate its leadership in retail banking in Spain, diversify its business, enhance internationalisation, remain committed to the business fabric and continue generating value for society. Specifically, the 11 great challenges of ”la Caixa” Group are:

1. Providing clients with maximum quality
2. Developing business on the basis of highest principles of ethics and good governance     
3. Maintaining leadership in retail banking in Spain
4. Diversifying business towards companies
5. Making the most of financial strength
6. Improving risk-adjusted return
7. Developing management leadership
8. Being leaders in innovation
9. Progressing in internationalisation
10. Consolidating Criteria Caixa-Holding as the Group’s investment branch
11. Reasserting the role of ”la Caixa” Welfare Projects